donation tax deduction sample letter

Fundraising Letter PS: 25 things to say that the powerful (examples and samples)

Donors read postscripts. This an important, but the sad reality in fundraising. Sad because the PS is stupid and belongs in another millennium. In this era of treatment text, we should add another PS. However, a major donor, since reading a PS is a donor seeking information. And your luck.

According to direct mail consultant Allyn Kramer, there are five "hot spots" in direct mail where readers first. Here, in order:

1. outer
2. Title of brochure
3. Editor (the letter is a)
4. Signature line (which is the letter of)
5. Postscript

Since the PS is part of your letter that you can be sure of its donors to read, you should write something that will encourage donors to send a gift or take action you want. Here are some ideas.

  1. Re-phrase your question in a new way
  2. Reiterate the deadline for members to donate if no
  3. Point to your site from the donor to make a donation online
  4. Invite donors to refer a friend who can support your organization
  5. Invite donors to fill out the enclosed reply envelope and
  6. Remind donors that their donations are tax deductible
  7. Invite donors to join its monthly giving program
  8. Repeat if necessary to support a new way
  9. Include a brief history and powerful demonstration in favor of your donation will make a difference Immediate
  10. Invite donors to make their gifts
  11. Offer a free guide on how to write a will or a bequest your organization, sent to anyone sending a donation
  12. Attracting the attention of your readers to an article in the enclosed brochure that illustrates your current needs and encourages a gift
  13. Breaking the question in the daily quantities ("Your donation of 15 pounds just works 50p per day)
  14. Invite readers to visit their site to complete a survey (and ask for the gift of the new ago)
  15. Leave your phone number or address e-mail and invite donors to contact me with any questions
  16. Explain what happens if you do not receive sufficient funding (without spreading fear and without make your donors feel guilty)
  17. Thank you to members for their continued support
  18. Add a personal note about why you are so passionate about this particular ask - and why you must send the donor a donation today
  19. Remember the members freemium closed (labels mailing, for example)
  20. Re-state the size of the gift that you ask
  21. Explain supporters to donate using your credit cards
  22. donors remember your goal for this campaign
  23. If you well in your campaign, donors say how close you are to achieve your goal - the perfect gift even more now
  24. Telling donors the amount of your continued support means to you personally
  25. Name one of the donors of gifts of his willingness to help ("Children like Samantha need your help. While we do.")

© 2005 Sharpe Copy Inc. You may reprint this article provided online and print links remain live and the content is not modified (including about the author "Message).

About the Author

Alan Sharpe is a business-to-business direct mail copywriter. Sign up for free weekly tips like this at
www.sharpecopy.com
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